Portfolio | Saints Row The Third

Saints Row The Third

With a fierce penchant for purple, the Saints don't just let anyone into their ranks. To promote the release of Saints Row: The Third, Future created a one-of-a-kind custom video to show fans what it takes to be part of the Saints gang. "Casting auditions" were held and a group of colorful characters showed up to tryout. Ninjas, Treasure Hunters, Caped Crusaders and even a plumber in overalls showed up for the chance to be the gang's newest member. The video was promoted via digital, social and editorial channels and drove more than 40,000 fans to watch it in the first three days.

Project Overview

Client:

THQ

Project:

Saints Row The Third

About: