To promote their new Trade-In program with Best Buy, Future US developed a custom microsite that allowed users to enter the "Give Me More" sweepstakes for the opportunity to win a $2,000 Best Buy Gift Card. Users were directed to the site by means of various promo units on GamesRadar, posts on Facebook and tweets on Twitter. A Facebook Share feature allowed users to invite their friends to enter the sweepstakes and check out trade-in values for their own games. The microsite's Best Buy Trade-In Center provided users with trade-in values for their old video games and gaming components. Trade-in values were updated weekly to ensure up-to-date values were listed for selected games. A Gaming Gear page on the microsite also highlighted the newest gaming peripherals and components available at Best Buy.
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Best Buy: Give Me More Sweepstakes
Massive Sweepstakes Giveaway
