Turning the Curious Into Paying Hobbyists
Free trials present savvy marketers with a problem: How to convert those free trials to paid subscriptions—without breaking the bank on acquisitions. The answer for Ancestry.co.uk is Your Ancestry magazine, a free magazine packed with fascinating how-to articles that build desire to learn more about family history. We also spruced up the website's Help & Advice Centre with friendly and in-depth guides, tips, and tutorials. The result: More conversions into long-term paying hobbyists.
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