Retail
The Digital Future consumer has disposable income to regularly splurge both online and in-store on items they desire. Whether it be clothing or electronics, this demographic prefers to shop at retailers they know and trust.
Shoppers
- 2.4x more likely to purchase a smartphone
- 2.3x more likely to purchase a tablet
- 4.2x more likely to purchase computer software
- 2.6x more likely to purchase home electronics
- 3.3x more likely to shop at H&M
- 2.7x more likely to shop at Gap
- 3.9x more likely to shop at Modell's sporting goods
- 3.1x more likely to shop at GameStop
- 1.9x more likely to shop at BestBuy
Source: Nielsen @Plan April 2012
